Online marketing involves web-based advertising and search engine placement to promote your website, making it one of the most effective and cost-efficient ways to increase visitor traffic.
Primary Methods of Online Marketing
- SEO (Search Engine Optimisation)
- PPC (Pay Per Click)
- Social Media
Each method has its own advantages, which is why many businesses use a combination of them. If you’re just starting out and considering a single method, here’s some information to help you decide:
SEO takes time but is usually the most effective and delivers the best ROI.
PPC provides immediate ROI and requires investment only based on what you put into it.
Social media requires an uncertain amount of time, but the cost is almost zero.
What is Traffic Conversion?
Traffic conversion occurs when a visitor finds your website and becomes a customer or business contact. (For example, a customer orders a product or service from you or your company, visits your physical store, restaurant, etc.)
What is ROI?
ROI stands for “Return On Investment”. Since marketing requires both time and resources, you need to generate at least as much return as you invest to make a profit. Therefore, an increase in sales conversion also leads to a higher ROI. Understanding the potential ROI before making an investment can help you make more informed and successful marketing decisions in the future.
How To Improve ROI and Traffic Conversion?
First, study your target audience. View your business from the customer’s perspective. Gather data and analyse your customer base to better understand their behaviour. Ask yourself the following questions:
Does your website look appealing and easy to navigate for customers?
Which keywords best reflect what the customer is searching for?
Which marketing techniques are most effective in maximising ROI?
Why Keep Track of Results?
By tracking your results, you not only measure the effectiveness of your marketing techniques, but you also identify opportunities for improvement. This allows you to determine which marketing method delivers the best results, so you can focus your resources on the most profitable approach.
How To Track Effectiveness?
Various analytical tools are available to measure the traffic to your website. Depending on the complexity of the tool you use, you will be able to measure how many people have visited your website, where these visitors came from, how long they spent on the site, etc. Most website and business owners use Google Analytics for this purpose. However, visitor analytics are only one part of the story. You will need to include your own skills and knowledge, such as your income, pricing, etc., to get a more coherent picture of the effectiveness of your marketing technique.