You have found the perfect domain name and it is available, so you register it. Is that it? Not quite!
You Need More Domains
There are several reasons why you might want to register more domains. Here are a few examples.
- Misunderstandings
You should consider registering versions that result from misspellings or misunderstandings to avoid losing potential customers. It is no coincidence that Google owns both gooogle.com and googel.com.
- Protects Your Brand
By registering different versions of your brand or company name, you prevent the competition from using it and redirecting traffic to their own sites.
- Helps With SEO
A keyword domain is an SEO-friendly domain, so you should consider registering keyword domains. For example, don’t just register johnsmith.uk, but also johnsmithcarpenter.uk.
- Helps With Promotion
You can support the launch of a discount or new product by creating a landing page on a separate domain, even if you then redirect that page to your main website.
- Expand Into New Markets
You should register the domain name in several different TLDs, especially if you plan to expand into foreign markets. Register the country code TLDs of your target country (e.g. .it for Italy or .de for Germany), not to mention the most popular international TLDs (.com, .net, etc.).
In conclusion, if you plan to use your domain name for a long time and for business purposes, do not settle for just one version! It doesn’t cost much to maintain, but in the long run it’s a great strategic investment.