Choosing a name for your website in the making is of the utmost importance, as in many cases it is one of the characteristics that determines the effectiveness of the chosen site. Finding a suitable domain name for your website is therefore essential, but the task is often not as simple as you might think.
Many studies have shown that users prefer to return to websites that are short and easily recognisable by keywords, regardless of their content, rather than those with complicated names. Although you can find dozens of useful guides on the subject while surfing on the web, in most cases the essential information is almost completely lost. What are the rules for choosing a good domain name? Below we will try to answer this question with some well-established, well-known and less well-known methods.
Keywords Above All
A website with an optimal name is easier to remember, and in most cases the name of the website also refers to the name of the company running the site and even to the content it contains. Taking these aspects into account is an essential factor when choosing the right domain name, as this feature alone can determine the success or failure of your site.
First and foremost, it is advisable to give as much thought as possible to the name of the website you are going to create as carefully as possible, as a wrong decision can cost you many times over in the future. It is therefore advisable to choose a name that meets both the business and search engine optimisation requirements of the site. Refrain from using non-standard characters or other special punctuation in the site name, avoid using numbers or accented letters, and follow these tips to avoid overly long names. It should reflect the name of the company or business, its activities or the content of the site. The choice of the extension is also very important.
.uk, .com, .net – Which One to Choose?
Generally speaking, the .uk extension is most commonly used in the context of local sites, while abroad, your own country-specific extension is most commonly used. To give just a few examples, most German-language websites use .de, while Italian-language sites, for example, mainly use .it. However, if you want to create a site that will be visited by foreign visitors who speak English, you should choose .com. There are also special expectations, such as .org, which is used by non-profit organisations, foundations and associations, but another exception is .edu, which refers to education.
Creativity = Profit
Nowadays, domains with special and unique endings are becoming more and more common. Businesses are increasingly using .biz and .ma extensions.
Make Your Site Easy To Find
It cannot be stressed enough how important it is to choose a good domain name. By considering the points above, you can make a significant contribution to the success of your site and the number of visitors it receives. First and foremost, however, we must reiterate the importance of choosing a name for search engine optimisation, as this is the word that users will type into a search engine, and it is therefore paramount that you choose a short and concise name for your website so that it can be found as easily and effectively as possible.