Do you want your website to be found online as quickly as possible? Do you want it to rank as high as possible in Google search results? Search engine optimization can help you achieve that. Through optimization, your website is refined to make it easier for customers searching for your products and services to find it on major search engines like Google and Yahoo. For start-ups, this is a great way to promote a business, but it can also drive more traffic to existing websites. In a broader sense, search engine optimization also involves striving to provide the best possible experience for customers. Below, we share some tips to help you attract more visitors to your website.
1. Always Include the Most Important Information on Your Homepage
- When you search for something on Google, the results display a highlighted title and a short description. This brief text serves as your company’s first marketing tool on the web. On the homepage, always include a title and a concise description of what your company does. It may also be beneficial to highlight your organization’s key features on this page.
2. Make Your Company Visible on Social Media
- Social media platforms allow customers to share their opinions on the quality of your products and services, which helps build credibility as people tend to trust peer recommendations. Additionally, as more people become aware of your company, its name spreads more easily, attracting new potential customers.
3. Have a Mobile-Optimised Version of Your Website
- With the rapid growth of mobile browsing, it is essential to have a website that is properly optimised for mobile devices.
4. Use a Traffic Analysis and Statistics Tool on Your Website
- Analytics tools can provide valuable insights into your website visitors. This data can help you make informed marketing decisions. One example is Google Analytics.
5. Always Link Back to Your Website
- Whether it’s an additional website, a subsidiary’s website, a partner organisation’s website, a blog, or a social media profile, always include links back to your company’s homepage.
6. List Your Company on Google Places
- If keywords related to your product or service appear in Google Places search results, make sure to list your company there as well.
7. Target Links to as Many Websites as Possible
- Work with your partners to place links to each other’s websites on your own pages, as links remain one of the best ways to increase traffic to your site.
8. Use as Many Links to Unique Subpages as Possible on the Homepage
- Include links on the homepage to the key subpages of your company’s website. These links should be relevant to the content and include important keywords.