While it is important to follow trends and write about currently popular topics on your website, there is a type of content that is even more valuable from an SEO perspective. Evergreen content never goes out of fashion – both Google’s algorithm and the general public favour it. But what exactly does evergreen content mean? Why does it help with SEO? Search Engine Land’s expert article provides some great answers.
What Is Evergreen Content?
Evergreen content is long-lasting content that remains helpful and relevant indefinitely after publication.
What Makes Evergreen Content?
- It’s about a topic with timeless key statements (new research will not render them obsolete).
- It offers knowledge based on experience and results.
- It contains information that will always remain accurate, relevant, and useful.
- It may include some out-of-date or obsolete information or links, but this can be remedied with regular updates (for example, annually).
If the content contains any of the following elements, it is NOT evergreen:
- News
- Seasonal information linked to a specific date
- Information about current trends or fashion
- Statistics or research results that become outdated in a short time
Some examples for evergreen article topics:
- How to Tie A Tie?
- 8 Tips to Save Money
- How to Choose What Colour Paint To Use for Your Kitchen?
- How to Teach Your Dog to Obey You?
- Or an example from Rackhost’s Knowledge Base: What Makes A Text Eye-Catching and Persuasive?
Some examples for article topics that are NOT evergreen:
- 8+1 Tips For Christmas Gifts – seasonal content
- ChatGPT Has 100 Million Users – news
- What Makes Threads Better Than Twitter? – trending content
- Consider This for Your 2023 Plans: The Most Important SEO Statistics – research results
Why Is Evergreen Content Important From an SEO Point of View?
Since evergreen content is always interesting, useful and relevant, it increases trust in a website.
If you ensure that your content includes SEO elements, such as an eye-catching title with keywords and a strong meta description, it will continue to bring visitors to your website indefinitely. People will always search for articles or videos on these topics, and evergreen content will consistently attract potential clients.
To achieve this, all you need to do is update your evergreen content periodically (annually seems to be the best option) by refreshing outdated information and links. You can also update the year in the title to make it appear as a new article.
Evergreen content will gradually become more widely recognised by people interested in the topic, increasing the likelihood of it being recommended and linked to by websites, blogs, and news sites with significant traffic.