SEO

While it is important to follow trends and write about currently popular topics on your website, there is a type of content that is even more valuable from an SEO perspective. Evergreen content never goes out of fashion – both Google’s algorithm and the general public favour it. But what exactly doe...

Alt text: Alt text is the description of images used in subpages or articles. Since search engines generally do not interpret images on their own, they rely on alt text to identify and rank them. Therefore, the alt text should describe the image using relevant keywords. Backlink: A backlink is a lin...

When a new website is created, one of the most important goals is to make it as recognisable as possible to the internet search engines. This ensures that potential visitors can find the site more easily. Although it can take time for Googlebots to index a page and add it to the Google Index, in [...

Do you want your website to be found online as quickly as possible? Do you want it to rank as high as possible in Google search results? Search engine optimization can help you achieve that. Through optimization, your website is refined to make it easier for customers searching for your products and...

Search engines have evolved enormously over the years. Each algorithm update has brought significant changes to how search rankings are determined. Today, old classic search engine optimisation techniques, such as empty links or keyword stuffing, are heavily penalised by popular search engines. Desp...

Keywords are the defining elements of websites – these are the terms that people associate with a site. When designing a new website, logo, target audience, or marketing campaign, many new keywords need to be created. Choosing the right terms depends on several factors. First and foremost, the websi...